Every month, 1Billion people from all over the world use Instagram out of which 500Million use Instagram every day (Todd, 2019). Sailing them effectively is up to you!
There was a good amount of time when Instagram was only used to post flashy images and joyous moments of your life with your friends and family. Now, the game has upped by the corporate marketers and even by small business owners by incorporating Instagram marketing strategy in their fiscal marketing plans which enables them to get potential clients from all over the globe. Marketing your brand on Instagram is the new in to a lot of out’s in the vast pool of potential clients, sustaining this customer base and to attract new customers these companies have to go through rigorous research exercises. In order to generate more effective and much more lucrative results, one needs to know how to develop a successful Instagram content strategy and Instagram marketing campaign. In order to comprehend this one needs to familiarize his/herself with the basics of what makes you and what breaks you on Instagram.
Here are some simple tips which will help you understand the do’s and don’ts of Instagram. You can use them both ways, for endorsing your brand and as an individual to increase your follower count on Instagram.
If you want your business to be known or your brand to be in the discussion of masses you need to make your post methodological and on a daily basis. Do not flood Instagram feed for others with your posts but making one post every day will suffice what you want to achieve, if you are an already established brand. Use the editing techniques to make your image catchier, which makes anyone who is scrolling up to stop and look at what post did you made. Color toning, contrast, setting or framing, if it is an animated image do make something cool enough so you get engagements (Anna, 2016). Being absentee from your account will cost you followers not only that but it just gives a bad reputation, be engaging with your followers. Make sure that the posts you are making are impressive and an attention grabber, because it is better to post a single most effective post than making a ten boring ones and getting no response Carolyn E. (n.d.).
Post Timings/ Frequency
Now, if you are an underdog in the market and you want to be known and break those chains hindering you, what you need to do is post two to three times a day, and keep in check the timings you make your posts on for example you need to make your first post between 8:30 am and 10:00 am. Similarly, in the evening make your post between 7:30 pm and 10:00 pm. Incorporate the use of “Analytics” there are many applications which you can use to see what time suits you the most (Anna, 2016). Just indulge yourself in this activity and see if the results are fruitful or not. If the patterns don’t work for you try another time bracket and then use it to your benefit. This helps and increases the chances of engagement with your posts.
If you keep on making posts and do not like or comment on the responses you get on your post it gives out a bad gesture Carolyn E. (n.d.), you will start getting lower and lower responses and there might come a time people will stop commenting on your posts, so up your game and be friendly. Use “regrams” and “private messages” to treat your followers with appreciation, you can give a “shout-out” to the people who frequently comment on your posts and drop likes. Similarly, allow people to be a part of your creative team by giving them a chance to design a post for you after you are an established brand with a great image, (Carolyn E. (n.d.). Start-up promos and post the most creative, catchy and colorful post made by one of your followers or you can post multiple posts to give everyone a chance, this too will boost up your engagement and increase your follower base.
Don’t Use Stock Photos
Tell your story with a class, capture high-quality images in order to make posts. Use your own images and do not use the stock picture and videos (Carolyn E. (n.d.), because the people who are available on social media channels are pretty well informed about the already existing images out there. So, rely on originality and do not overdo everything, for example, don’t edit your post image to an extent that it starts to look fake. Bear in mind that a fake or overly edited image is much easier to spot and it again gives out a negative vibe which can damage your already existing image on social media account. Similarly, use of “Hashtags” is a must if you want your image to be seen on different platforms, do collaborations with other Instagram channels if you are a newbie, it gives a friendly vibe also and the followers of the one you are collaborating with might start following you as well, if your work is excellent and authentic.
Now, this part holds great significance as your bio is not only your introduction in 150 words but it can be used to tell people to visit your website and what link to click to get info on something related to your brand (Carolyn E. (n.d.). People often make very rigid bio, in the sense that they just mention minor details about themselves. If you are running your Instagram for private purposes then it’s fine because only your friends and family members will be there to see what you post. This should not be the case with the upcoming brands, use links, hashtags, basic info, a catchy tagline, etc. to direct your followers to where you want to direct them.
After you are an established and a well-renowned brand, you will be given a chance to get sponsored ads, number one it pays well, number two it increases your reach by bypassing the algorithm. Allow this if you want to keep on expanding (Carolyn E. (n.d.).
Much More than Promotions
Instagram is much more than only to be used for promotional purposes. This is a misconception that it should only be used for the purpose of posting or flooding with pictures of brands, it will not help you at all. It will, unfortunately, depreciate your follower count. Keep this in mind that people visit Instagram for relaxing and looking at what is happening in the world, okay they do come for good offers as well but this is not always the case. Use your Instagram wisely and every now and then post images other than of your products to keep people interested and don’t only use it for your sales-pitch (Carolyn E. (n.d.).
Don’t Follow to Unfollow Later
People often make a mistake of hitting the follow button too often just to get a follow back and later they un-follow in large amounts to give a significance of having more followers (Herman, 2019). Sorry! People this is not going to help, because with the speed you un-follow people, you get un-followed with twice the speed. This will never get your account anywhere; even if you leave this habit permanently you’ll have to face the music. Another mistake people make is that of buying followers, they spend big money and buy followers, these are the followers who aren’t going to help your Instagram grow in any way, they do not engage and most of the times are not related to your setup. So what is the benefit of having thousands of useless followers?
There are still unchartered waters of social media benefits so keep on exploring and try and come up with new ways to run your Instagram page more effectively, with more energy!